The digital era we are leaving in, requires constant efforts in achieving better positions in Google ranking. The search engine optimisation techniques we were following during the past year may no longer be available and mind adjustment as well as a new approach obviously need to take place.
In the following article I am going to list the most important wordpress seo trends and strategry for 2018.
Quality of the content and wordpress seo trends
The content is still the king. Even though there are many specialists that do not pay enough attention to the quality of the content, I still believe this is the most important aspect of maintaining a better position in the ranking.
I have performed a number of tests and came to the conclusion that quality and quantity still matter. According to my checks, articles with 2000+ words are quite valuable and the search engines index them quite fast. The presence of images or videos as well as alt tags is also recommended.
Better engagement is valued
This could be a bit harder to be achieved, so let’s look at the details. In simple terms, engagement is the ability to attract users and keep their attention focused on your website. From technical perspective, this is the time your visitors spent on your website.
There are not clear evidence that Google pays attention to that aspect, but still we see a strong correlation between the time spent on a given website and its ranking. So the question here is how to attract more users and keep their attention. Well that is easy, nowadays everyone is looking for something, so our task as website owners is to provide a well structured and easy to read, hear or watch content.
If you bet on a written content, then make sure it can easily be read. Use short sentences and paragraphs. Sub headers and bullets are also recommended. If your strategy is based on videos, then you need to provide the best quality possible. This goes to the picture, sound and of course effects.
Update the old content
Generally speaking each website is kind of content generator. Usually a well written content boosts the ranking for certain period of time, but during the course of the upcoming months it could fade out. So to keep it warm, you will have to check it regularly and make sure it is always up to date.
The mentioned update and optimisation could be quite time consuming task, so perhaps having a plan would be better. I personally prefer to re-read the articles I maintain section by section starting from the most important one.
Another interesting thing to note: keep an eye on your internal links and the connectivity in general. It is important to fix every link that leads to 404 not found error. Believe me, nobody wants to see it.
Better user experience would guarantee positive signals
It is really obvious that user signals became huge SEO ranking factor. They take essential part in achieving the first place or even the first page of Google results. Of course design, functionality, features and services you offer are important, but what is more important are the signals you sent to the users and what you get in return.
Custom landing pages are something you can experiment with. Changing layout, colors, texts and images would give different results and supposedly would help you develop a better idea of the customer behaviour and wishes.
Paying attention to the social networks is also important. There are a number of quality WordPress Plugins that support social networks such as FaceBook, Twitter, Reddit and so on, so installing such could be worth. Shares and comments are considered as user signals by Google and definitely would boost your ranking.
Website speed and security
These two are also important. I am sure you understand that nobody wants to wait forever to visit a website. In fact, the users do not like websites that took more than 2 seconds to be visualised in full.
If you suspect you have a problem with the speed, then you can put it on test using either gtmetrix or pingdom tools. Load time over 3 and more seconds refers to an issue. If you notice such, you can look for some caching mechanism to speed up your website or as a more general solution, I would suggest better host. There are number of competitors out there, so find a better host would not be that hard.
Security is another important aspect of maintaining a website. To avoid issues with it, regularly check and update your website. This goes for both themes and plugins. Following security forums that suggest well known security practices is also recommended.
Migrate your website from http to https. As Google said back is 2017, utilising SSL is essential and if you are targeting the first page, https should be amongst the first steps to take.