WordPress SEO trends and techniques for 2018


The digital era we are leaving in, requires constant efforts in achieving better positions in Google ranking. The search engine optimisation techniques we were following during the past year may no longer be available and mind adjustment as well as a new approach obviously need to take place.

In the following article I am going to list the most important wordpress seo trends and strategry for 2018.

Quality of the content and wordpress seo trends

How to optimize a slowly working wordpress

How to optimize a slowly working wordpress

The content is still the king. Even though there are many specialists that do not pay enough attention to the quality of the content, I still believe this is the most important aspect of maintaining a better position in the ranking.

I have performed a number of tests and came to the conclusion that quality and quantity still matter. According to my checks, articles with 2000+ words are quite valuable and the search engines index them quite fast. The presence of images or videos as well as alt tags is also recommended.

Better engagement is valued

This could be a bit harder to be achieved, so let’s look at the details. In simple terms, engagement is the ability to attract users and keep their attention focused on your website. From technical perspective, this is the time your visitors spent on your website.

There are not clear evidence that Google pays attention to that aspect, but still we see a strong correlation between the time spent on a given website and its ranking. So the question here is how to attract more users and keep their attention. Well that is easy, nowadays everyone is looking for something, so our task as website owners is to provide a well structured and easy to read, hear or watch content.

If you bet on a written content, then make sure it can easily be read. Use short sentences and paragraphs. Sub headers and bullets are also recommended. If your strategy is based on videos, then you need to provide the best quality possible. This goes to the picture, sound and of course effects.

Update the old content

Generally speaking each website is kind of content generator. Usually a well written content boosts the ranking for certain period of time, but during the course of the upcoming months it could fade out. So to keep it warm, you will have to check it regularly and make sure it is always up to date.

The mentioned update and optimisation could be quite time consuming task, so perhaps having a plan would be better. I personally prefer to re-read the articles I maintain section by section starting from the most important one.

Another interesting thing to note: keep an eye on your internal links and the connectivity in general. It is important to fix every link that leads to 404 not found error. Believe me, nobody wants to see it.

Better user experience would guarantee positive signals

It is really obvious that user signals became huge SEO ranking factor. They take essential part in achieving the first place or even the first page of Google results. Of course design, functionality, features and services you offer are important, but what is more important are the signals you sent to the users and what you get in return.  

Custom landing pages are something you can experiment with. Changing layout, colors, texts and images would give different results and supposedly would help you develop a better idea of the customer behaviour and wishes.

Paying attention to the social networks is also important. There are a number of quality WordPress Plugins that support social networks such as FaceBook, Twitter, Reddit and so on, so installing such could be worth. Shares and comments are considered as user signals by Google and definitely would boost your ranking.

Website speed and security

These two are also important. I am sure you understand that nobody wants to wait forever to visit a website. In fact, the users do not like websites that took more than 2 seconds to be visualised in full.

If you suspect you have a problem with the speed, then you can put it on test using either gtmetrix or pingdom tools. Load time over 3 and more seconds refers to an issue. If you notice such, you can look for some caching mechanism to speed up your website or as a more general solution, I would suggest better host. There are  number of competitors out there, so find a better host would not be that hard.

Security is another important aspect of maintaining a website. To avoid issues with it, regularly check and update your website. This goes for both themes and plugins. Following security forums that suggest well known security practices is also recommended.

Migrate your website from http to https. As Google said back is 2017, utilising SSL is essential and if you are targeting the first page, https should be amongst the first steps to take.

 

Summary
Wordpress seo trends and strategry for 2018 - content and social signals
Article Name
Wordpress seo trends and strategry for 2018 - content and social signals
Description
Does Google still value the quality of the content ? Why and how to update the old content and ensure better social signals and engagement. Top speed and security for better user experience.
Author
Publisher Name
wppotion


Do you want to share your opinion?

Your email address will not be published. Required fields are marked *


*

We are not industry specific. We are WordPress specific. We work with everyone to help them find solutions with their troubles.
If you show us the problem you are experiencing, we will show you how to fix it. It is that simple.


Reported WordPress issues

  1. Wordpress Rest API showing theme custom fields within the end point url are refusing to update via a post command
  2. Generate new post WordPress based on MySQL database
  3. Iframe (ads) is blur in Chrome when it is resized to fit in sidebar div
  4. How to make a WordPress page mobile responsive?
  5. Permalink Settings You should update your web.config now [on hold]
  6. how to upload image to wordpress with flutter using REST API
  7. Setting CSS property - filter: blur(x) with JS for site-inner class within genesis framework; Cannot read property 'getAttribute' of null
  8. Error on wordpress on my VPS: Your PHP installation appears to be missing the MySQL extension which is required by WordPress [on hold]
  9. Netlify deploy with results of TypeError: Cannot read property 'replace' of undefined
  10. How to position text at the same vertical level across columns

WordPress problems we are working on

  1. How to target a specific group on Buddypress (WordPress) to show it on a widget?
  2. Is it possible for Month names to be shown in my language
  3. Displaying and grouping posts
  4. Wordpress custom endpoints (WP_REST_Controller) 404 only on mobile
  5. Set default value in database [on hold]
  6. How do I programmatically set a user as spam in BuddyPress?
  7. Can i edit styling of form in ultimate member wordpress plugin?
  8. wordpress product attribute not creating automatically only work size and color other attributes not work need to add manually again same attribute
  9. Uncaught Error: Syntax error, unrecognized expression on WordPress website
  10. Wordpress website hacked and .htaccess file is creating automatically with strange code

Resolved issues

  1. Wordpress gutenberg editor gallery first image missing [on hold]
  2. how to fix the error No Input file specified on wordpress when using .php extention on pages
  3. How do I integrate Chargebee api to wordpress?
  4. Sorting a wp_query with more than one 'orderby'?
  5. Wordpress API: Sort posts by sticky and date
  6. Column background color not showing up
  7. How to show a row for each column?
  8. Wordpress site's frontend css styles not loading [on hold]
  9. Get the just added term_id (WordPress)
  10. Permalink structure does not get updated
wppotion - powered by persistence and passion