WordPress theme colors for perfect design
Today we would like to share our thoughts on wordpress theme colors and how to make the perfect design. This is actually a continuation of WordPress Theme Design Practices article posted a while back.
We review a number of websites on a daily basis and see that in many cases the color scheme is not good enough. Our intention is now to help the community designers to improve the layout by picking up better colors.
WordPress theme colors – the basics
Usually one of the first questions you will need to address when starting a new project is which colors to use for the layout. It is not a secret that color palette or color scheme is the first thing that catches visitor’s attention. It also plays a significant role in the overall behaviour.
An important note here: wordpress theme colors impact the success of any project. This applies not only for visit duration, but also sales, returning visitors and engagement in the long run.
Color theory and color wheel
The color theory is the most important concept in the art and design. The theory itself is based on the color wheel. Here is a simple illustration that shows the basic organisation of the colors:
As you see, the color wheel is actually an organized illustration of the colors. It is based on the relationship between the different colors. Perhaps you noticed that there are 3 primary colors : red, blue and yellow.
Between the primary ones, you will find the secondary colors: green, orange and purple. Looking further you will find next level colors and mixture of primary and secondary colors such as: yellow green, green blue, purple red and so on.
The 24 hues color wheel comes with more elaborate breakdown. The wheel is divided in two main categories – warm and cool colors.
The warm colors are close to yellow, orange and red. Brown hues are also included. On the opposite side are placed the cool colors including blue, green and purple. Grey hues are also there.
Any rules for selecting wordpress theme colors ?
Even though some try to establish rules in choosing colors, we would not agree with that. Generally speaking, there is no wrong or right when choosing warm or cool colors. We trust the choice depends on the effect the designer is trying to achieve.
If the designer aims to stimulate or convey action and vitality, then the logical choice are the warm colors. Cool colors on the other hand are considered as tranquil and have a calming effect.
In addition, wordpress theme colors depend on the brand the designer develops a website for. The person responsible for the layout needs also to take into account the atmosphere he wants to create.
Successful wordpress theme color combinations
Many designers prefer not to combine warm and cool colors, but the practice proves this is possible. In fact, there are many websites based on this scheme.
Complementary scheme is also a good choice. It takes two base colors positioned opposite from each other. Here are a couple of examples: red and green, yellow and purple and so on. Combining two contrasting colors results in more lively and fresh looking layout.
Another successful color combination is based on 3 colors that adjacent to each other. The following are considered to be good examples: orange yellow orange and yellow or purple purple blue and blue. If you check the wheel, you will see that each one of these colors sits just next to the other one.
Triad scheme is another option. It takes 3 colors that are of an equal distance from each other on the color wheel. To select the perfect colors based on this scheme, you will have to form a perfect equilateral triangle on the wheel. Interesting combinations are yellow green orange red and purple blue or yellow orange red purple and blue green.
The balance is quite important here. You will have to pick up one color to dominate and the other two will be supporting colors. The supporting colors should be sittings next to the base color red yellow green and blue green or purple yellow orange and yellow green
Monochromatic color palette for wordpress themes
As the name suggests, this scheme utilizes different hues on the same color. You could use a large number of variations including the darkest or lightest hues. Alternatively you may narrow the usage down by using tones around either the dark or light area. Monochromatic color schemes have a clean and minimalist visual impact.
Here are a few well combined colors